JORDAN TOURISM BOARD
The Jordan Tourism Board (JTB) was officially launched in March 1998
as an independent, public – private sector partnership committed to
utilize marketing strategies to brand, position and promote the
Jordan tourism product as the destination of choice in the
international markets. The adopted strategies are tuned to reflect
the true image of the Jordan tourism product, being a cultural,
natural, religious, adventurous, leisure and MICE destination.
As part of its marketing strategies, the JTB plans and executes an
integrated program of international promotional activities. This
program includes the active participation in trade fairs, trade
workshops, trade and consumer road shows, familiarization trips,
press trips, brochures & multimedia production, and media relations.
To carry out its goals, the Jordan Tourism Board utilizes the
services of eleven offices in Europe and N. America.
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