Al Zawrae Industrial Company
In 2010, after more than a decade of manufacturing, selling and
distributing the finest cigarettes in the Middle East, Alzawrae
Company extended its portfolio to the manufacturing of distinctive
and innovative tobacco molasses, through its unique brand Mazaya.
Mazaya’s equity grew very fast in the Middle East as well as
worldwide, and it is now one of the most renowned brands in the
Mazaya’s success story was based on a clear differentiation from its
competitive set, by launching unique and innovative flavors that
have now Become a reference for the brand.
Mazaya was able to target and gain a new set of consumers and meet
specific Tastes and needs. Moreover, its sustained focus on quality
and best French tobacco standards were instrumental to build loyalty
among its customer and Consumer base. Mazaya uses the best
manufacturing technologies across its manufacturing plants; it is
proud of its quality control standards and continuously invests in
research and development of new flavors and products to remain
abreast with the latest consumers taste.
Today, Mazaya is available in more than 70 countries globally and
continues to satisfy, delight and inspire thousands of consumers
around the world!.
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